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Retail Media Ad Spending Forecast H1 2024

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insiderintelligence.com

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reports@insight.insiderintelligence.com

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Fri, Jun 28, 2024 01:02 PM

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Analyst report: Advertisers’ retail media challenges and opportunities Hi there, More and more

Analyst report: Advertisers’ retail media challenges and opportunities [View in Browser]( [Insider Intelligence]( Hi there, More and more of advertisers’ budgets are migrating to off-site channels such as connected TV and web publishers’ display inventory. This year, EMARKETER projects that $1 out of every $7 US ad dollars will go to retail media. Still, despite the boom, challenges persist in retail media measurement and execution. Download a copy of our analyst report, “[Retail Media Ad Spending Forecast H1 2024]( You’ll learn the forecast for growth through 2028, the most popular retail media formats and tools, how search is driving retail media spending, and more. [Receive your copy.]( This EMARKETER analyst report is presented by LiveRamp. [Download Now]( Sincerely, EMARKETER Editors P.S. Please forward this email to colleagues who are interested in retail media. Thank you! --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006

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