Chart of the Day: Brand Pride

LGBTQ+ consumers prefer brands that get involved in social issues [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 28, 2024 [LGBTQ+ consumers prefer brands that get involved in social issues]( [LGBTQ+ consumers prefer brands that get involved in social issues ]( Key stat: 64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov. Beyond the chart: - Nearly a third (30%) of US consumers agree that brands should take a stand on political or cultural issues, up from 19% in 2019, per a survey by Morning Consult. - Compared with 2021, a growing number of US marketers believe the benefits of LGBTQ+ inclusive marketing are increased brand [loyalty]( greater word-of-mouth, and stronger overall brand recall, per a March 2024 report by the Association of National Advertisers. - Backlash and lobbying have driven companies such as Target, Mondelez, and Dell to hold shareholder votes examining their LGBTQ+-related marketing efforts. Meanwhile, other retailers, including Abercrombie & Fitch and [Walmart]( have released [Pride-themed collections](. Use this chart: - Prove the value of publicly supporting social causes. - Advocate for inclusive marketing efforts. - Showcase how inclusivity in advertising can positively impact brand perception among LGBTQ+ consumers. [Read online]( More like this: - [3 lessons from brand missteps in responsible AI content marketing]( - [4 ways to get culturally driven marketing right]( - [2024 is a huge year for political advertising. What does that mean for other advertisers?]( - [Brands that retract support for social causes risk losing consumers]( More Chart of the Day: - 6/27 - [High mobility]( - 6/26 - [AR’s next milestone]( - 6/25 - [Searching for retail media]( - 6/24 - [How much do people use ChatGPT?]( - 6/21 - [Retail media’s rise]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](