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Find out what's trending in the marketer's toolbox. "EMARKETER FYI" is part of your subscription to the EMARKETER Daily Newsletter. Trouble viewing? [View in browser](. --------------------------------------------------------------- [Marketing Brew](   [How impactful is SMS marketing?]( Uncover the hidden gem of SMS marketing 📱 Could texting be the missing link in your business’s marketing strategy? Today’s marketers are learning to utilize their entire toolbox, including the under-appreciated yet highly effective tiny titan of [SMS marketing](. What makes SMS so great? With a near-instant delivery plus a whopping 98% read rate, SMS takes your marketing messages to a new level of speed and effectiveness. In an environment where your audience is looking for helpful, engaging information, reaching your crowd in their text messages allows you to engage in conversations with your customers in a familiar and captivating way. Marketing Brew put together [the ultimate resource]( for marketers looking to break into SMS marketing, covering topics such as: - How businesses successfully utilize SMS marketing - Best practices for building your SMS strategy - Top tools for SMS automation - What does the future of text marketing look like? Don't wait to get in touch with your audience! [Find the entire guide here.]( --------------------------------------------------------------- EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( [Privacy Policy](