How Gen Alpha learns from brands: 5 key stats

Ad executives cite low demand for Netflix ad space [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 25, 2024 It’s another big summer for movies, but what about for their ads? Is out-of-home cinema ad spend increasing, decreasing, or staying the same? [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 key stats on Gen Alpha: Brand impressions, learning opportunities, and online attitudes]( Gen Alpha is “very savvy when it comes to brands,” said Dani Mariano, president of Razorfish. But the young generation has different attitudes toward technology and learning than their older counterparts. They’re open to learning from brands, especially when creators are involved. And they’re eager to interact with others, both on and offline. Here are five key stats from Razorfish’s recent report on Gen Alpha. [Keep reading]( IN THE NEWS [Ad executives cite low demand for Netflix ad space]( Netflix is having trouble attracting advertisers in the crowded ad-supported streaming market. Despite years of pressure from brands to launch support for advertising, other major competitors have attracted more business than Netflix, per a recent Bloomberg report. Our view: Despite Netflix’s struggle to break through in a crowded market, the company has seen strong growth for its ad-supported tier, which reached 23 million viewers in January. Netflix’s upcoming streaming rights deal with World Wrestling Entertainment and its other sports efforts could also entice more brands and advertisers to spend on the service, emphasizing the power of sports rights. [Keep reading]( ANALYSIS [Upfront linear TV ad spend will decline again]( Linear TV has been the bread and butter of upfront advertising. Although linear TV is declining, upfront spending will outlive it as commitments shift to digital inventory. [Keep reading]( THINGS TO KNOW 💡 [Google turns off Universal Analytics July 1: What you need to know]( 🤝🏻 [Netflix extends Microsoft partnership to support CTV ads, campaigns]( 🍎 [Apple may add Meta to its AI roster in unlikely deal]( 🤖 [Amazon reportedly working on ChatGPT competitor]( PODCAST [Behind the Numbers: The power of full-funnel activation, a shifting path to purchase, and what's next for in-store retail media]( On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](