Chart of the Day: Searching for retail media

Growth in retail media search ad spend will outpace its traditional counterpart [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 25, 2024 [Growth in retail media search ad spend will outpace its traditional counterpart]( [Growth in retail media search ad spend will outpace its traditional counterpart ]( Key stat: Advertisers will increase their spend on US retail media search ads every year of our forecast period until 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast. Over the same time period, traditional search ad spending growth will decline, slowing to 0.9% in 2028. Beyond the chart: - [Retail media]( search ad spend will reach $33.86 billion this year, and more than double by 2028 when it will hit $76.83 billion, per our forecast. - [Google]( rollout of AI Overviews, a feature that answers queries directly on the search engine results page, may drastically compromise clickthrough rates and, consequently, the traditional search ad industry. - Although retailers are also experimenting with AI integrations in retail media search ads, they are likely to see less of a drop in clickthrough rates due to their closeness to the point of purchase. Use this chart: - Advocate for a larger retail media search ad budget. - Prove the growth of the retail media search market. - Show how competitive the retail media market is. [Read online]( More like this: - [Traditional search will draw the largest amount of US ad dollars in 2024]( - [The biggest challenges facing retail media right now]( - [Retail media will account for almost a quarter of all US media ad spend in 2028]( - [What you need to know about non-endemic retail media advertising]( More Chart of the Day: - 6/24 - [How much do people use ChatGPT?]( - 6/21 - [Retail media’s rise]( - 6/20 - [CTV steals budget]( - 6/18 - [Reach Gen Z]( - 6/17 - [Netflix's lead narrows]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](