Newsletter Subject

Break Out of the (Measurement) Mold

From

insiderintelligence.com

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fyi@insight.insiderintelligence.com

Sent On

Mon, Jun 24, 2024 04:03 PM

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Break free from ineffective measurement - "EMARKETER FYI" is part of your subscription to the EMARKE

Break free from ineffective measurement - "EMARKETER FYI" is part of your subscription to the EMARKETER Daily Newsletter. Trouble viewing? [View in browser](. --------------------------------------------------------------- [MNTN] You don’t have the same goals, budgets, or ad creative as your competitors. So why do we still pigeonhole our performance measurement into predefined boxes? To measure TV campaigns effectively, today’s marketers need powerful and customizable tools to track outcomes and justify budgets. Easier said than done? Not anymore. On Friday, June 28th at 2 PM ET/ 11 AM PT, [join MNTN]( Senior Product Marketing Manager Jon Zucker as he showcases the latest CTV innovations that deliver true campaign measurement — and shows you how to use them like a pro. After this session, you'll be able to: - Track outcomes that justify budgets, grow marketing teams, and optimize ad performance - Leverage CTV to amplify results on channels you’re already using - Accurately account for every ad viewer — exactly the way you want to — whether they purchased online or off [Register Now]( 823 Congress Avenue #1827 Austin, TX 78768 info@mountain.com • [mountain.com](   --------------------------------------------------------------- EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( [Privacy Policy](

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