Special edition: Creators, AI shape Cannes

Plus: Overheard at Cannes [Insider Intelligence]( [Emarketer Daily Special Edition]( Daily Special Edition]( This Cannes Lions special edition is made possible by FreeWheel. JUNE 24, 2024 Which of the following ads did not win an award at Cannes Lions? A) Cerave’s ad featuring Michael Cera B) Heinz’s “It has to be Heinz” ad C) DoorDash’s “DoorDash-all-the-ads” campaign D) Pop-Tarts’ edible mascot [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Creators and AI shape the conversation—and the awards—at Cannes Lions 2024]( Every year, as adland descends on the south of France for Cannes Lions International Festival of Creativity, there are a few topics that dominate the conversation. This year’s two hottest topics—creators and AI—didn’t deviate much from 2023, but the way each showed up on the Croisette and at the Palais did. Conversations about AI were centered on risk and results. Last year’s unbridled excitement about generative AI’s potential for creativity gave way to more serious conversations in 2024 about responsible use and ROI. It makes sense: Current applications of generative AI in media and advertising are a far cry from some of the lofty expectations heard last year, and ethical considerations around both AI-generated content and AI data practices remain in the spotlight. [Keep reading]( IN THE NEWS [Overheard at Cannes: AI, retail media, data privacy, and more]( The world’s biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it’s everywhere) to retail media (it’s growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes. “We need to get in the [AI] game faster,” said Wesley ter Haar, co-founder and co-CEO of content at Media.Monks, noting that other industries are innovating more quickly in the AI space than the ad-marketing sector. [Keep reading]( INDUSTRY VIEWS [How live programming provides marketers with engaging content to amplify their brand | Sponsored Content]( Live programming’s appeal lies in its real-time nature, higher engagement, and communal viewing experience, making it ideal for advertisers. By using programmatic tools and multiscreen campaigns, brands can effectively reach diverse audiences across various live events like the Super Bowl and the Olympics. This article was contributed by FreeWheel, a Comcast company. [How live programming provides marketers with engaging content to amplify their brand | Sponsored Content]( [Keep reading]( ANALYSIS [5 charts to inform your video marketing strategy]( This year, 78.3% of people in the US will be digital video viewers, per our February 2024 forecast. With US adults splitting time between streaming platforms and social video, marketers need to understand how to reach viewers in both places. This can be difficult as ad spend and content creation trends shift. Here are five charts to turn the volume up on your digital video marketing strategy. [5 charts to inform your video marketing strategy]( [Keep reading]( THINGS TO KNOW 🍪 [Amazon launches Ad Relevance, its own post-cookie solution]( 😎 [TikTok unveils AI-generated avatars at Cannes Lions Festival]( 💬 [Meta’s new Messenger feature takes aim at SMS marketing]( 🦁 [Creators are coming to Cannes Lions, marking an inflection point for the creator economy]( PODCAST [Behind the Numbers: What impact will Apple Intelligence have, what this means for OpenAI, and get ready for the AI PC]( On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](