Spotlight: Upcoming Webinars and Top Resources

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Maximize Your TikTok Advertising ROI]( TikTok continues to dominate the social media landscape, but content preferences change daily. Are you confident in your marketing strategy? DISQO surveyed our first-party audience to highlight the top trends shaping TikTok advertising. Discover essential information for future-proofing marketing strategies, including: - How TikTok’s audience drives high returns across the funnel - The growth of e-commerce via advertising and the TikTok Shop - Strategic insights to navigate the potential ban [Download the report]( for more insights. [Learn More]( --------------------------------------------------------------- [Nielsen Webinar: Value in Women’s Sports]( Live: June 25 at 12pm ET [Join speakers from the WNBA and Google]( as we dissect the massive growth opportunity in women’s sports. We will discuss their partnership, how it benefits fans and sponsors, and how they measure success. Through data-driven frameworks, we’ll outline how brands should approach this surge in attention and provide the tools to quantify their performance. Learn why Google invests in women’s sports and how they measure success, the WNBA’s growth plans for fans and sponsors, and how brands can create a measurement model for investing in women’s sports. [Register Now]( --------------------------------------------------------------- [Election Year Insight: TV Ad Spending Trends]( For streaming services struggling to hold on to subscribers on a budget, ad-supported tiers play a crucial role in retention and revenue. Linear channels are feeling the financial pinch, and ad buyers are noticing the shrinking inventory. Download a copy of our analyst report, “[US TV and Connected TV Ad Spending Forecasts H1 2024]( presented by StackAdapt. You’ll gain insights on how events like the Summer Olympics and the presidential election impact revenues, and which streamers generate the most advertising dollars. [Download Your Copy]( Presented by --------------------------------------------------------------- [Marketing’s Latest Shifts on Data, AI, and Personalization]( Less than a third of marketers are fully satisfied with their ability to unify customer data sources. As third-party cookies deprecate and AI’s influence grows, that’s a problem—because connecting those disparate data points to craft personalized experiences is more critical than ever. Get your copy of the 9th edition of Salesforce’s “[State of Marketing]( report, featuring data collected from nearly 5,000 marketers worldwide. Inside, you will discover the latest trends in personalization, AI, account engagement, and more. [Download Now]( Compliments of EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](