Amazon launches post-cookie identifier

How Zola customized an AI chatbot [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 21, 2024 YouTube has been leaning further into connected TV (CTV). True or false? More than half of YouTube’s net ad revenues will come from CTV this year. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [‘Identify a pain point first,’ and other tips from Zola on implementing chatbots and other AI use cases]( “I wish more brands would take more small swings to see what kinds of new experiences, products, interactions they can create [with generative AI],” said Jenny Nicholson, founder at creative AI agency Queen of Swords. The agency worked with wedding planning site Zola to develop its Split the Decisions chatbot last year. From starting with a pain point in mind to working through bias, here are four lessons from Zola’s AI implementation process. [Keep reading]( IN THE NEWS [Amazon launches Ad Relevance, its own post-cookie solution]( Amazon is launching its own cookieless tracking alternative called Ad Relevance, the company announced at Cannes Lions. The tracking solution will be available via Amazon’s demand-side platform. Our view: The looming transition to post-cookie ad solutions is one of the largest windows of opportunity in years for competitors to seize on Google’s digital advertising market share. Amazon’s plunge into the market could help it solidify new relationships with advertisers in an uneasy time and is likely to boost its already surging ad revenues. [Amazon launches Ad Relevance, its own post-cookie solution]( [Keep reading]( INDUSTRY VIEWS [Benefits of using on- and off-site strategies for improved performance]( With consumers increasingly shopping across multiple channels, Roundel, Target’s media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships. This article was contributed by Roundel. [Benefits of using on- and off-site strategies for improved performance | Sponsored Content]( [Keep reading]( ANALYSIS [B2B influencer marketing is a growing field]( Influencer marketing is becoming a staple in B2B strategies. Eighty-five percent of US B2B marketers incorporate it into their mix, according to TopRank. In response, LinkedIn created Thought Leader Ads, which allows advertisers to sponsor content from LinkedIn members, expanding the ways they can reach audiences. [B2B influencer marketing is a growing field]( [Keep reading]( THINGS TO KNOW 🤖 [Anthropic has a fast new AI model—and a clever new way to interact with chatbots]( 📺 [Disney’s aggressive bid for streaming ads leaves video rivals scrambling]( ✔️ [7 tips for conducting Google Ads audits]( ⚖️ [TikTok asks court to block ‘unprecedented’ nationwide ban]( 👀 [Amazon’s plan for building the perfect AI-powered ad]( PODCAST [The Weekly Listen: How news consumption on social media is different, new digital price tags, and virtual store employees]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on [YouTube]( [Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [The Weekly Listen: How news consumption on social media is different, new digital price tags, and virtual store employees]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](