Chart of the Day: Ad spend by channel

Traditional search will draw the largest amount of US ad dollars in 2024 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 14, 2024 [Traditional search will draw the largest amount of US ad dollars in 2024]( [Traditional search will draw the largest amount of US ad dollars in 2024 ]( Key stat: Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast. Beyond the chart: - This year, spending growth on traditional search (8.6%) will trail behind [retail media]( (26.0%), [connected TV (CTV)]( (18.8%), and [social]( (16.0%). - By 2026, advertisers will spend more money on social networks than traditional search. - More than half (50.5%) of all search ad spending will go to [Google]( this year, per our March 2024 forecast. Use this chart: - Underscore the value of a media approach that leverages both digital and linear channels. - Identify underutilized channels that may have less competition. [Read online]( More like this: - [Social search is strongest when marketers amplify organic efforts]( - [AI is transforming organic search]( - [Worldwide ad spend will see steady growth through 2028]( - [Political ad spend is nearly triple what it was in 2016]( More Chart of the Day: - 6/13 - [Changing creatives]( - 6/12 - [Gen Z gets P2P]( - 6/11 - [Global ad growth]( - 6/10 - [Gaming powers up]( - 6/7 - [Abandon cart]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](