NPS vs. NSS; TikTok targets Google

Plus, how games will attract more brand dollars by tapping into first-party data and AI [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 13, 2024 Yesterday, Sony Pictures announced its acquisition of Alamo Drafthouse Cinemas, marking the first time in more than 75 years that a major Hollywood studio has owned a movie theater chain. There are 35 Alamo Drafthouse locations across the US—where is the first? A) Denver, Colorado B) New York City C) Santa Monica, California D) Austin, Texas [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [What is net searcher sentiment?]( “Search is really the most powerful indicator of how folks feel about your brand. It gives a really deep, real-time, and true sense of what and why people care about, and how that changes over time,” Isaac Gerber, director of global insights at Captify, said at our recent [Tech Talk webinar](. To quantify search, marketers are using the net searcher sentiment (NSS)—a measure that goes head-to-head with the Net Promoter Score. Here’s what you need to know about the NSS score, along with best practices on how to implement it. [Keep reading]( IN THE NEWS [TikTok launches image search in a swing at Google]( TikTok is rolling out an image search feature, allowing users in the US and Southeast Asia to upload photos of items, then be shown similar products on TikTok Shop. Our view: Though TikTok’s days in the US could be numbered based on what could be a lengthy legal battle, its impact on search marketing is here to stay. [Keep reading]( ANALYSIS [The increased sophistication of games will attract more brand dollars]( Despite the fact that in-game ad spending will see relatively modest growth over the next few years, games still offer several opportunities for brands, including tapping into first-party data and AI. [Keep reading]( THINGS TO KNOW 📱 [Instagram experiments with pop-up ads under friends’ stories]( 👩‍💻 [Google’s head of search says they ‘take risks’ rolling out AI products]( ❌ [Oracle shuts down advertising business]( ▶️ [YouTube introduces new thumbnail feature for creators]( PODCAST [Behind the Numbers: What a TikTok ban could do to social search]( Plus, we discuss how much people are actually searching on social media platforms versus looking elsewhere and how AI-powered chatbots are changing how we look for things. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](