Chart of the Day: Changing creatives

Brand deals drive creator income, but the breakdown is changing [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 13, 2024 [Brand deals drive creator income, but the breakdown is changing]( [Brand deals drive creator income, but the breakdown is changing]( Key stat: Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast. Beyond the chart: - Sponsored content, platform payouts, and affiliate marketing make up most of creator revenues, which means social media drives the creator economy. But other platforms are also included in this earning mix, including Substack, LTK, and Spotify. - US [social media]( creator revenues will total $13.7 billion this year, per our March 2024 forecast. That’s an increase of 16.5% over 2023. - Even as creators work to diversify revenue streams and go [D2C]( brand deals rule the [creator economy]( which is good news for advertisers. Use this chart: - Adjust creator marketing strategies to better align with diversification of creator revenue streams. - Understand creator priorities. - Demonstrate the growth of the creator economy, and justify higher budgets for these campaigns. [Read online]( More like this: - [How to get the most out of working with creators and influencers]( - [The way creators make money is changing]( - [The era of influencer efficiency is here]( - [How marketers should measure social media creator campaign performance]( More Chart of the Day: - 6/12 - [Gen Z gets P2P]( - 6/11 - [Global ad growth]( - 6/10 - [Gaming powers up]( - 6/7 - [Abandon cart]( - 6/6 - [Billion-dollar baby]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](