Embracing AI’s advances in the workplace

New brand safety tool to avoid deepfakes [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 6, 2024 OpenAI certainly seems to be open for partnerships. Which one of these companies has OpenAI not yet partnered with? A) BuzzFeed B) Nvidia C) Shutterstock D) Stripe [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [How to stay proactive as generative AI transforms the workplace]( “Every tool that exists right now is getting AI infused into it,” our analyst Henry Powderly said on a recent episode of the “Behind the Numbers” podcast. Indeed, 24.0% of people in the US will use generative AI at work next year, per our June 2023 forecast. From email platforms with AI-driven proofreading and tone adjustments to advanced data analysis tools, AI integration will be everywhere. The key to success lies in balancing productivity gains with ethical considerations and employee well-being. [Keep reading]( NEWS AND VIEWS [Integral Ad Science announces a brand safety tool to avoid deepfakes]( view: Deepfakes are likely to pose more challenges for digital advertisers and measures should be taken to curb their negative impact now—particularly for those looking to leverage election spending or place ads on popular platforms like TikTok. [Wix’s new tool taps AI to generate smartphone apps]( Our view: The new tool has the potential for brands and marketers to create their own apps, either for customer-facing or internal functions, without needing extensive tech knowledge on building apps. That could be huge for brands experimenting with mobile experiences or seeking to take data analysis a step further. [Google AI Overviews visibility drops, only shows for 15% of queries]( Our view: As [predicted]( AI Overviews probably weren’t ready for widespread release. Marketers still need to prepare for AI Overviews dominating search, since Google will likely ramp the feature back up. ANALYSIS [The duopoly reigns worldwide, though TikTok and Mercado Libre lead in digital ad spend growth]( Google and Meta will account for just over 50% of worldwide digital ad spending in 2024, marginally higher than their 47% share in the US market. Amazon’s share will be much lower (8.8%)—although it will be among the leaders in revenue growth. [Keep reading]( THINGS TO KNOW 🐝 [Everything that went wrong with Bumble’s rebrand]( 🍎 [Nvidia passes Apple in market cap as second-most valuable public U.S. company]( 👔 [Asana says its new AI teammates are ready to manage your projects]( 🎮 [The future of Netflix games could look like reality TV]( 🧱 [Ikea is hiring Roblox players to run its virtual store]( PODCAST [Behind the Numbers: How AI is shaking up news organizations]( On today's podcast episode, we discuss the argument for the New York Times suing OpenAI, the argument for other publishers (like Vox, the Associated Press, and others) signing content licensing deals with OpenAI, and how this all shakes out. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](