Chart of the Day: Billion-dollar baby

In-store retail media spend will hit $1 billion in 2028 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 6, 2024 [In-store retail media spend will hit $1 billion in 2028]( [In-store retail media spend will hit $1 billion in 2028 ]( Key stat: In-store [retail media]( ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: - In-store retail media’s growth is the result of a growing number of screens at retailers. - Almost all (99.3%) of [retail media]( ad dollars will be put toward digital channels this year, per our March 2024 forecast. [Digital’s]( share of retail media ad spend will hold steady through the end of our forecast period in 2028. - However, the majority of [retail sales]( (83.7% this year) will occur in brick-and-mortar stores, highlighting an opportunity for retailers to integrate more digital media into their customers’ in-store buying journey. Use this chart: - Evaluate retail media spend allocation. - Secure budget for more in-store screens. [Read online]( More like this: - [What marketers need to know about the off-site retail media boom]( - [Retail media, merchant teams must work together to maximize in-store marketing]( - [4 (more) retail media networks worth watching]( - [In-Store Retail Media 2024]( (EMARKETER subscription required) More Chart of the Day: - 6/5 - [Beauty and the buys]( - 6/4 - [Up close and personalized]( - 6/3 - [AI at your service]( - 5/31 - [Programmatic priorities]( - 5/30 - [Gen Z goes long]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](