Chart of the Day: Beauty and the buys

How US consumers shop for beauty across age groups [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 5, 2024 [How US consumers shop for beauty across age groups]( [How US consumers shop for beauty across age groups]( Key stat: Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy [in-stores](. But younger consumers are more likely to buy online than older consumers, according to March 2024 data from Ipsos. Beyond the chart: - 39% of US consumers 55 and older buy beauty products in-store from discount or warehouse retailers. But for younger consumers, this behavior is less likely, while buying products online to pick up in-store or on social media is more likely. - US beauty shoppers are most likely to discover new products shopping in-store, according to our November 2023 survey. - But when actually purchasing new products, US beauty consumers are most likely to buy via retailer websites and apps, per the same survey. Use this chart: - Allocate beauty ad spend. - Consider retail media ad buys with retailers that sell beauty products. [Read online]( More like this: - [5 factors driving the growth of beauty and cosmetics sales]( - [Social, resale, and beauty: 3 things buoying a slowing luxury retail market]( - [5 charts on Gen Z’s shopping habits across beauty, apparel, and more]( - [Amazon is a channel beauty brands can’t ignore]( More Chart of the Day: - 6/4 - [Up close and personalized]( - 6/3 - [AI at your service]( - 5/31 - [Programmatic priorities]( - 5/30 - [Gen Z goes long]( - 5/29 - [The early birds get back to school]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](