Chart of the Day: Up close and personalized

Consumers want personalized loyalty programs [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 4, 2024 [Consumers want personalized loyalty programs]( [Consumers want personalized loyalty programs]( Key stat: 61% of US adults value [loyalty programs]( that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey. Beyond the chart: - Consumer data is key to creating a more personalized experience for consumers. - [Gen Z]( consumers are the most comfortable giving brands their personal data for an improved experience, while baby boomers are the least comfortable, according to a September 2023 survey from Vanson Bourne. - AI tools can help brands analyze and apply consumer insights. Nearly three-quarters (72%) of US digital [retailers]( believe that AI-driven personalization and generative AI will affect their business the most in 2024, per a December 2023 survey from Bolt. Use this chart: - Evaluate personalization tactics. - Identify how to boost consumer engagement. [Read online]( More like this: - [Discounts are the leading reason consumers sign up for loyalty programs]( - [Loyalty programs’ top friction points include delays, difficulties earning rewards]( - [Consumers want points and rewards above all other loyalty perks]( - [Hyper-Personalization Explainer 2024]( (EMARKETER subscription required) More Chart of the Day: - 6/3 - [AI at your service]( - 5/31 - [Programmatic priorities]( - 5/30 - [Gen Z goes long]( - 5/29 - [The early birds get back to school]( - 5/28 - [Where loyalties lie]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](