Spotlight: EMARKETER Summit Resources

Insights from our latest sponsors - All sessions of the EMARKETER Summit: Outlook and Strategies for 2024's Second Half are now available on-demand! [Watch Now.]( [Transform Your 1st-Party Data Into Advertising Gold]( As 3rd-party cookies phase out, one thing is abundantly clear–[1st-party data]( is more important than ever. Discover how to unleash the potential of your data as well as: - Insights into what 1st-party data is, including its benefits and limitations. - Common systems and platforms used to store 1st-party data. - Three 1st-party data activation strategies to help brands tell a cohesive story across the entire customer journey. - Examples of how you can leverage your 1st-party data to reach your target audience. [Get the eBook]( [Magic Quadrant for Customer Data Platforms]( [Per the report]( “Digital marketing leaders have long used a variety of systems to design, orchestrate and measure multichannel campaigns. While many of those systems also manage customer-level data and audiences for targeting, they do so in a way that makes both data governance and orchestration across channels (and across competitive vendor solutions) a challenge. CDPs aim to address that challenge by collecting and unifying disparate customer data in a centralized location accessible to marketers." [Get the report]( to learn: - Why Gartner named BlueConic a Challenger - Evaluation criteria for Customer Data Platforms [Download Report]( --------------------------------------------------------------- [How to Navigate the Full Retail Media Landscape]( Retail media is growing rapidly because of the benefits it provides both retailers and brands. Brands that sell through retail partners are increasingly interested in using retailer data to power their advertising campaigns, especially as 3P cookies become obsolete. Retailers are responding by developing retail media networks to better connect brands with shoppers, boost product visibility, and increase sales. To help retailers and brands achieve common goals, Google launched a closed beta in [Search Ads 360]( for offsite retail media campaigns. [Learn More Here]( [Meeting 2024's Consumer]( This report leverages historical and current foot traffic data and trade area analysis to better understand the current retail and dining landscape and reveal consumer trends likely to shape 2024 and beyond. [Dive into the report]( to find out: - Which segments have benefited most from the shifts of the past five years? - How are legacy brands staying on top of current shopping and dining trends? Where are people shopping and dining in 2024? - What characterizes the modern consumer? [Read Now]( --------------------------------------------------------------- [Max Out Your Potential With Connected TV]( TV advertising used to be reserved for the biggest brands with the biggest budgets. But the advent and explosive popularity of Connected TV (CTV) has changed the game, democratizing the TV ad and making it accessible to brands of all sizes — thanks in large part to its attribution capabilities. It’s time to tap into Connected TV’s full potential. With our [guide to CTV reporting and measurement]( you’ll learn: - How Connected TV boosts your other ad channels - The importance of real-time measurement - How real brands use the MNTN platform to drive performance [Read the Guide]( Trouble viewing? [View in browser](. EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [EMARKETER's Facebook]( [EMARKETER's LinkedIn]( [EMARKETER's Twitter](