Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [How to Solve TV’s Measurement Problem]( Marketing Architects’ new report “[Everything Wrong with TV Measurement]( highlights strategies for accurately understanding TV performance. Covering findings from a survey of 300+ marketers and years of client campaigns, the report explains: - How to avoid inconclusive results when testing TV - The stage where attribution is most likely to go wrong - Why using multiple measurement models to verify results matters Get the report for a playbook on how to set TV up for measurability. And of course, profitability. [Download the Report]( --------------------------------------------------------------- [Making Sense of TV Ad Measurement]( Live: May 16 at 2pm ET Nielsen remains the dominant currency for the upcoming upfront season, deeply entrenched despite its flaws. But alternative currencies are gaining traction, with nearly three-quarters of US advertisers showing interest and Comscore leading with a new Media Rating Council accreditation. We invite you to join Evelyn Mitchell-Wolf, our senior analyst, for a [Meet the Analyst Webinar]( made possible by Attain. Evelyn will discuss how linear and streaming TV ad measurement has progressed in the past year, and where things stand in the currency revolution. [Register Now]( --------------------------------------------------------------- [CTV Ad Measurement: What You Need to Know]( As more viewers shift to connected TV (CTV), ad measurement is becoming increasingly challenging. Sure, iSpot.tv research shows that three-quarters of US advertisers are open to considering alternative currencies, but legacy currency Nielsen is still the industry standard. Download a complimentary copy of our analyst report, “[Ad Measurement Trends H1 2024]( presented by Cint. You’ll learn how the deprecation of cookies makes attribution more difficult, what moves Nielsen competitors are making to gain market traction, and how retailers are capitalizing on CTV. [Download Your Copy]( Presented by --------------------------------------------------------------- How to Tell Effective Data Stories: Free Ebook Navigating through the abundance of data available today presents a unique challenge: transforming it into insights that are both comprehensible and actionable. Explore the transformative power of visual storytelling in "[EMARKETER's Guide to Crafting Compelling Data Narratives]( ebook: - Gain insights into effective communication strategies - Amplify the impact of your data - Discover expert tips on leveraging storytelling to drive engagement and decision-making Download your complimentary copy today. [Download Now]( EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](