Chart of the Day: Trends in booze buying

Young adults prefer malt seltzers to cocktails [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 3, 2024 [Young adults prefer malt seltzers to cocktails]( [Young adults prefer malt seltzers to cocktails ]( Key stat: US households with heads of households aged 21 to 34 are the biggest malt seltzer drinkers, according to November 2023 data from Circana. The same demographic is also the least likely to purchase ready-to-drink cocktails. Beyond the chart: - Ready-to-drink (RTD) cocktails and hard seltzers are popular across generations and ranges of household income, thanks to their convenience, the same report found. - Gen Zers over the age of 21 are driving greater interest in beverages with innovative flavors, packaging, and product formats. - The RTD category is worth more than $10 billion in the US, according to an August 2023 report by Nielsen IQ. Use this chart: - Understand drinking preferences across age groups. - Demonstrate young adults' consumption habits. [Read online]( More like this: - [Why alcoholic beverage brands need to pay attention to Gen Z’s shifting consumption patterns]( - [How Gen Z shopping behaviors can influence retail media]( - [How brands can grow digital grocery sales in 5 charts]( - [How retailers can use discount, dollar store strategies to protect their grocery share]( More Chart of the Day: - 5/2 - [Payments get personal]( - 5/1 - [The kids are online]( - 4/30 - [Dynamic pricing doubts]( - 4/29 - [Retail tech gets a promotion]( - 4/26 - [#TikTokMadeMeBuyIt]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](