OOH campaigns think beyond the billboard

Amazon’s ad business is booming [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 1, 2024 The countdown is on for TikTok to either divest or face a ban. Do the majority of US adults really support a TikTok ban? [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Why OOH campaigns should think beyond the billboard]( Out-of-home (OOH) campaigns in big cities need diversity in OOH formats so more of the target audience sees the ads without advertisers necessarily spending more, according to Brian Rappaport, CEO of OOH agency Quan Media Group. Billboards account for the majority of OOH ad spend in the US, but that percentage dropped slightly last year (74.3% in Q3 2023 versus 76.3% in Q1 2023, per the Out Of Home Advertising Association Agency of America's Q3 2023 data). That leaves room for other creative campaigns, from wrapping subways to playing tutorial videos on public transit. [Keep reading]( NEWS AND VIEWS [Prime Video ads gave Amazon a healthy boost in Q1]( Our view: The introduction of ads in Prime Video gave Amazon yet another massive opportunity for boosting ad revenues. This year we project Amazon’s worldwide ad revenues will grow 26.4% to $59.29 billion. [Albertsons: Content is retail media's next big wave]( view: Retail media has long since moved past paid search alone. Expect to see more diverse retail media formats as well as innovation in both off-site and nonendemic ads. [T-Mobile unveils massive owned ad inventory expansion]( view: The expansion shows the potential for retail media advertising beyond grocery stores and marketplaces. Other types of retailers have valuable customer data and customer attention as well. ANALYSIS [AI: Retailers’ new shopping assistant]( 2024 is shaping up to be the year of the AI-powered shopping assistant. Just a few months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant. [Keep reading]( THINGS TO KNOW ⏸️ [Google Ads will pause low-activity keywords starting in June]( 📱 [Twitch’s TikTok-like discovery feed is rolling out to all users]( 📍 [Pinterest surpasses 500M MAUs for the first time]( 🍪 [Study: Cookie deprecation delay defies marketer expectations]( PODCAST [Behind the Numbers: Reimagining Retail]( How luxury can get folks to love them more and heritage brands that are cool again. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](