Chart of the Day: Dynamic pricing doubts

Consumers view dynamic pricing as price gouging [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 30, 2024 [Consumers view dynamic pricing as price gouging]( [Consumers view dynamic pricing as price gouging ]( Key stat: Over two-thirds (68%) of US adults somewhat or strongly agree that dynamic pricing (the practice of raising prices when demand is high and dropping them when demand is low) is price gouging, per a March 2024 CivicScience survey. Beyond the chart: - That number is up from 61% in July 2023, suggesting consumers are becoming more price-sensitive. - Now may not be the right time to experiment with new pricing strategies, as evidenced by consumers’ negative reaction to reports that [Wendy’s would experiment with surge pricing](. - If retailers are set on implementing dynamic or surge pricing, they should focus their efforts on educating consumers on how it works and highlighting where it can save them money. Use this chart: - Adjust pricing strategies. - Make the case against dynamic pricing. [Read online]( More like this: - [Retailers leverage store intelligence tech to improve price planning]( - [3 strategies for boosting retail sales when shoppers have less to spend]( - [What does the ‘loud budgeting’ trend mean for retailers and marketers?]( - [Retailers lower prices amid rising inflation]( More Chart of the Day: - 4/29 - [Retail tech gets a promotion]( - 4/26 - [#TikTokMadeMeBuyIt]( - 4/25 - [Cookies get stale]( - 4/24 - [Resale rolls along]( - 4/23 - [The common currency]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](