Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’

mlns='> Stop saying what everybody else is thinking. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.8.24 Connect with CMI Happy Friday! What does it really mean to be a thought leader? It seems like a simple question. Yet, brands often approach thought leadership by offering their take on a widely accepted opinion rather than sharing novel ideas that might challenge the status quo. Should your thought leadership content help your brand become the loudest voice shouting about existing ideas or lead your audience to consider exciting new ones? Robert Rose offers his perspective in today’s [What’s New]( but [let me know](mailto:jodi.harris@informa.com?subject=It's%20not%20%22thought-followship%22&elqTrackId=FC2EDCC7EAA4373CD22986B7FCCAF232) what you think.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’]( New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating? [Read more](  A Word From CMI Call for Entries Now Open! Have you spent the past year creating a content marketing masterpiece? If you've been formulating strategies, crafting content, and pushing boundaries, then you should be celebrated for your hard work! CMI is now accepting entries for the [2024 Content Marketing Awards](. The largest and longest-running international content marketing awards program, the CMAs recognize the best in strategy, content creation, and visual & audio storytelling. [Submit your entry »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]