Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

mlns='> Tell yourself a new bedtime story. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 2.20.24 Connect with CMI Hi there, "It's your story. Tell it well." Most of you will recognize that line as Robert Rose's signoff. I've read it hundreds of times and thought I understood it. But [today's Rose-Colored Glasses]( has me reading it as a collective (not singular) you. It's not your own story, your brand's story, or the audience's story — it's your (collective) story to tell together. Want to tell a story with us? Ann Gynn is creating a list of content and marketing resources people love (and why). You can [share your favorites here](.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)]( Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking. [Read more](  A Word From CMI Livestream Today: Help for the AI-Challenged Does it feel like you’re already behind when it comes to AI? Get advice from Heather Murray, founder of AI for Non-Techies, on the all-new Live with CMI (hosted by Amanda Subler and JK Kalinowski) today at 1 p.m. ET. Heather will explain what everyone gets wrong about AI and how to get started. [Tune in here »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]