Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

mlns='> Don't become a better prompter. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 1.12.24 Connect with CMI Happy Friday, When the internet was new, every online-centric entity tried to capture the zeitgeist by adding “Net” to their product names (.NET, Netscape, ZDNet, The Net, etc.) Today, the obsession with generative AI puts “prompt” squarely in the buzzword spotlight. E-books filled with prompting tips and techniques abound while "thought leaders" tout their prompting skills. Yet, in Robert Rose’s experience, becoming an expert at prompt engineering is a waste of time. Today’s article and video explain why – and what he thinks you should focus on instead.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content]( Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers. [Read more](  [A Word From One of Our Sponsors]( Seven in 10 B2B Buyers Worry About Unethical AI We asked 14,300 consumers and B2B buyers about trust, AI, and the other factors that make them embrace or abandon brands. Find out what they say in our new report. [Get the free report »](  [A Word From CMI]( Next Week’s Free Webinar: Clarity in B2B Marketing To reach professional audiences in B2B marketing, it might be worth dressing down your language. Join us Wednesday, January 17th at 2 p.m. ET, as Lacey Reichwald explains how plain language is a game changer in effective B2B marketing. Drawing from Aha Media Group's latest research, Lacey will show that clear communication is a strategic tool in engaging sophisticated, professional audiences. Attend the free webinar to learn how to identify and use the shared vocabulary of your target audience for more effective communication. [Register for free »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]