🐶 Woof.

mlns='> Marketers’ best friends make the dog days of summer more bearable [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 8.28.23 Connect with CMI Hi there, With summer winding down here in the Northern Hemisphere, many people are too busy (and too hot) to pay attention to brands’ emails, texts, social posts, and other messages. Can anything break through? Pets can. As Marketing Brew points out, brands have turned to animals for years (think Budweiser’s Clydesdales, Geico’s gecko, and Target’s terrier). But the recent rise of “[petfluencing]( is a natural extension of the popularity of pet videos on Instagram Reels and TikTok. Don’t dismiss the trend if you work in B2B marketing. You might have seen Ann Handley’s pup Augie in [this recent MarketingProfs promotion]( And CMI’s [recent dog-themed promo]( for the Marketing Analytics & Data Science conference turned out to be the best converting MADS email yet. (The offer’s still valid, so feel free to share it with your analytics colleagues.) After all, B2B audiences are people, too. And people love their pets (as Saturday’s #InternationalDogDay posts prove). Have you had success with pet-themed content? Are you more likely to click on content featuring fine (furred or) feathered friends? [I’d love to hear about it.](mailto:kim.moutsos@informa.com?subject=Feedback) In the meantime, try these resources for a purr-fectly productive week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [B2B Content Isn’t Boring Unless Your Writing Is]( You don’t have to go the pet route to make B2B content exciting. Zombies work, too. This oldie-but-goodie offers examples and ideas for creating content that solves audience problems or teaches something new without putting them to sleep.  Today: [Marketing's Role in Creating an Inclusive Future]( | 12 p.m. ET DEI and authenticity are more than buzzwords, but not everyone knows how to put these concepts to work. Karen McFarlane, CMO of LetterShop x Kaye Media Collective, shares some tips on the Ask the #CMWorld Community livestream today. You can learn even more about how marketers can build an inclusive brand at her [Content Marketing World session]( in September (register with [code KIMCM]( for a $200 discount).  Wednesday Webinar: [Master of Marketing: Analytics & Data Science]( | 1 p.m. ET Don’t miss this free event featuring Content Marketing World keynote speaker Avinash Kaushik, chief strategy officer at Croud (and member of the Google team that launched the original Universal Analytics product). You’ll learn how to tackle marketing inefficiencies and measure success, use data in storytelling, and build a data-driven tech stack.  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]