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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

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informa.com

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Fri, Mar 17, 2023 02:14 PM

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mlns='> Online courses never go out of style, but the style evolves. / Daily News and Alert 3.17.23

mlns='> Online courses never go out of style, but the style evolves. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 3.17.23 Connect with CMI Hi there, Is time up for TikTok? Some countries recently banned the app on government phones (and threaten even wider bans). But the TikTok effect on content consumption and creation? We can't rewind – we've gone too far. Short-form video hasn't killed any content format stars. But not everyone's up on its terms of art. Twitter and Sephora spotted that skills gap and introduced courses to help their customers become video stars. Not what you'd expect from either brand? Same! But in the article (and video) below, Robert Rose says they're following a different trend. See you Monday.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback) [Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy]( Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. [Read more](  A Word From CMI: Call for Entries Now Open! Did you pour your heart and soul (and maybe a few sleepless nights) into an innovative, game-changing content marketing program over the past year? Then you should be recognized for your hard work! CMI is now accepting entries for our 2023 Content Marketing Awards, the largest and longest-running international content marketing awards program recognizing the best in strategy, distribution, editorial, and visual storytelling. [Submit your entry »](  [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]

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