Bad Content Ideas: What To Do When You Can’t Say No

mlns='> A process to transform bad-but-must-consider ideas. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 11.7.24 Connect with CMI Hi there, Mr. Rogers had it right: When you're in a tough spot, look to the helpers. In the content marketing community many helpers freely share ideas and advice at live events, in webinars, on social media, in Slack groups, and in email newsletters. [Today's article on turning bad ideas around]( comes from two of those generous advisors: Amy Higgins, who earned recognition as this year's Community Champion at Content Marketing World last month, and Monica Norton, a frequent CMWorld speaker and 2017 finalist for Content Marketer of the Year. I hope you find their advice useful. [Let me know what you think](mailto:Kim.Moutsos@informa.com?subject=CMI%20newsletter%20feedback%20-%20turning%20bad%20to%20good&elqTrackId=801DDA865A6758ED06CE4B33E8E9C41C&elqak=8AF5C6BE5546311C40BFC0984787CB85BD23EA3CC4D46BF02ABF17785B3E3FE20628). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=C43D37A462DB538D5123B4BBBE9FC821&elqak=8AF510039212BC08B329750C990469F948CEAF69097529054EAF1D4408FAEC8D2FB2) [Bad Content Ideas: What To Do When You Can’t Say No]( [Bad Content Ideas: What To Do When You Can’t Say No]( Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a better idea with big success potential. [Read more](  A Word From One of Our Sponsors [Map Your Strategic Path to Content Success]( [Map Your Strategic Path to Content Success]( Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one. [Get your content strategy roadmap »](  A Word From CMI [Today: Real-World Use Cases for AI in Your Content Workflows]( [Tomorrow: Real-World Use Cases for AI in Your Content Workflows]( Discover how AI can streamline your content creation from ideation to optimization in this must-attend webinar. Join industry experts to explore actionable strategies, real-world case studies, and the tools you need to unlock AI’s potential for maximum impact. [Register now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]