Embrace the Valuable Friction Between Creativity and Technology

mlns='> Resistance isn’t futile — it’s the antidote to complacency. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.22.24 Connect with CMI Hi there, As Content Marketing World 2024 kicks off today, Robert Rose is [sharing his opening remarks with all of you](. One of the biggest challenges facing content and marketing, he says, lies in how teams use technology. Will we remain stuck in the endless cycle of “fixing things” (the CRM, analytics, etc.) in the name of efficiency incremental improvements? Or will we harness technology to amplify our creativity? That way lies hard work and deep thinking (what Robert calls “valuable friction”). But the payoff is spectacularly human work. How do you balance tech-driven efficiency and creativity? [I’d love to hear your thoughts](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20spectacularly%20human%20work&elqTrackId=E2E41D559E7E8B279C16779808FDC58C&elqak=8AF50ACEC20B24EA92EBC336B6800989D5B94739E3208739F3D268F8D702211332BF). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=C43D37A462DB538D5123B4BBBE9FC821&elqak=8AF510039212BC08B329750C990469F948CEAF69097529054EAF1D4408FAEC8D2FB2) [Embrace the Valuable Friction Between Creativity and Technology]( [Embrace the Valuable Friction Between Creativity and Technology]( Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work. [Read more](  A Word From One of Our Sponsors [Watch Navigating Content Abundance: The Future of Marketing With GenAI]( [Watch Navigating Content Abundance: The Future of Marketing With GenAI ]( Explore compelling new research from Adobe and learn to navigate the challenges of content abundance and deliver marketing growth. [Watch now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]