It’s finally here!

mlns='> Here’s how to get a taste of CMWorld, even from afar. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.21.24 Connect with CMI Hi there, Team Orange (that’s the Content Marketing Institute’s nickname) is at Content Marketing World this week. If you’re there, too, please say hello! If you couldn’t make it, you can still get a taste of the event in any or all of these ways: - [Read our series]( featuring advice from Content Marketing World speakers - [Watch Live With CMI]( interviews with speakers - Follow along on social (#CMWorld) If all these resources gave you a dose of FOMO, don’t despair. Friends of Kim (a.k.a. readers of this newsletter) [get $200 off a Digital Pass]( too. Use code KIMCMI when you register for it. In the meantime, here are some recent examples that might spark some award-winning winning ideas for your team.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2&elqak=8AF56E4E06913D986E12DAD36C0442EFA2150A7739CAC8FC6C68820140DED1BCE59B)  ICYMI: [How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content]( What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.  ICYMI: [How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact]( Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.  ICYMI: [Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year]( B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.  Next Week: [B2B Commerce Masterclass]( | 1:00 p.m. ET/10:00 a.m. PT Join industry experts for an in-depth exploration of how businesses are evolving to meet changing customer expectations in B2B marketing. Register to join live or watch on-demand when you can.  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]