Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

mlns='> Definitions matter when everybody agrees. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.18.24 Connect with CMI Hi there, If you’ve seen The Princess Bride, you’ll likely recall this line: “You keep using that word. I don’t think it means what you think it means.” A lack of universally understood definitions can confuse your audience. It can also derail your efforts to prove content ROI. Without organization-wide standards for how data gets named, tracked, and stored, can you really be sure your metrics are telling you what you think they are? [In today’s article]( Robert Rose explains why marketers need to establish a data standards strategy — and how to start building yours. [Jodi Harris] [Jodi Harris]  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=DC9522D88EAFB1F3EFA4CEE19AFBEDE9&elqak=8AF563241DDD039714A09B19AD2D8A4842905C4FE8831EF21D4BF36050AB26184550) [Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them]( [Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them]( New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one). [Read more](  A Word From One of Our Sponsors [Unleash Your Commerce Creativity With a Free Playbook]( [Unleash Your Commerce Creativity with a Free Playbook]( Unlock your brand's potential with the Creative Commerce Playbook — discover composable commerce strategies that empower innovation, enhance personalization, and meet evolving customer expectations without a complete system overhaul! [Download now »](  A Word From CMI [There’s Still Time to Attend Content Marketing World!]( [There’s Still Time to Attend Content Marketing World!]( It’s not too late to join us in sunny San Diego! Next week, the marketing community will gather at Content Marketing World, and if you're serious about using content to engage and grow your audience, this is your best chance of the year to learn the latest trends and fresh ideas. Can’t join us in person this year? Check out the Digital Pass for access to on-demand session recordings from the live event through January 31, 2025. Sign up by Sunday, October 20, to take advantage of reduced registration rates — and use promo code COMMUNITY100 for an additional $100 off any conference pass. [Register here »](  [B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]]( [B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]]( What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research. [Read more »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]