Why You Have To Care Enough To Send the Very Best in B2B Marketing

mlns='> How well do you understand what you’re marketing? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.15.24 Connect with CMI Hi there, This paragraph from [Rose-Colored Glasses]( today struck me: "You spend an inordinate amount of time trying to make customers care about what you do. But if the content and marketing teams don't care at least as much as your customers do, you won't succeed." But wait, who are these teams that allegedly don't care? I hear from people sweating over every last detail of their content: subject lines, headlines, turns of phrase, CTAs, etc. But that's not what Robert Rose means. He’s asking whether content and marketing pros care enough about the industries they serve. Does it matter? [I'd love to hear your thoughts](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20who%20cares?&elqTrackId=9D3FFB60DB526CC95B14BBC3DC887CEE&elqak=8AF5A8321F6B1502FCEED0E7E8E8FF3D4ECE12E756D51E04CE60B1104157B6718AE3). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=C43D37A462DB538D5123B4BBBE9FC821&elqak=8AF510039212BC08B329750C990469F948CEAF69097529054EAF1D4408FAEC8D2FB2) [Why You Have To Care Enough To Send the Very Best in B2B Marketing]( [Why You Have To Care Enough To Send the Very Best in B2B Marketing]( B2B marketing is more than an intellectual puzzle to solve. To succeed, you have to know and care about the people you’re creating marketing for — and also the products and services your brand creates. Here’s why. [Read more](  A Word From Our Sponsors [51% of Customers Want Less AI From Their Brand Experience...]( [51% of customers want less AI from their brand experience... ]( As generative AI tools evolve, what role will humanity play in your brand? And what role should it play? Find out by downloading PAN’s latest Brand Experience Report below. [Get the Brand Experience Report! »](  [B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]]( [B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]]( What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research. [Read more »](  A Word From CMI [Tomorrow: Rage Against the Machine]( [Tomorrow: Rage Against the Machine]( Join TopRank Marketing's experts for a webinar on creating impactful content that aligns with buyer motivation and intent to drive visibility and engagement. Learn practical strategies to stand out in today’s AI-driven landscape and build authentic connections with your audience. [Register today »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]