B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

mlns='> What top performers do that their peers don't. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.9.24 Connect with CMI Hi there, The results of CMI's annual [B2B content marketing research](https:/contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research?elqTrackId=8CC9F03DB73C1D0342F8D122190BD83C&elqTrack=true&elq=5462b344b15b4158b659c831a38c75c2&elqaid=3931&elqat=1&elqCampaignId=3832&elqak=8AF563190A8517D3B5061A5FA093AA5DB8FC7DE41834F01365B9C5FF2F50C05DADFC) are in. As it turns out, a lot of content programs are kind of stuck. Most produce OK results. But many who took the survey say they're held back by a lack of clear goals, models for scaling, and adequate resources for success. That theme has surfaced so often over the years that one can't help but wonder what it would take to leave "meh" behind. You'll find ideas in the findings and the insights shared by Robert Rose, Ann Handley, and others. Do these findings reflect your reality? [I'd love to hear](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20B2B%20research&elqTrackId=4F70328EA262A52357133566C114866B&elqak=8AF521F3FF24CBA4AA0C39999FBA2ECC73322D1543D92ACC0CEFCC7CE2C8D5BDCF66). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=C43D37A462DB538D5123B4BBBE9FC821&elqak=8AF510039212BC08B329750C990469F948CEAF69097529054EAF1D4408FAEC8D2FB2) [B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https:/contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research?elqTrackId=00E8597B9B2A168B6D32929C3AC7EA8C&elqTrack=true&elq=5462b344b15b4158b659c831a38c75c2&elqaid=3931&elqat=1&elqCampaignId=3832&elqak=8AF55309D3486B3A6C915C5996232BCBDF4C7DE41834F01365B9C5FF2F50C05DADFC) [B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https:/contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research?elqTrackId=5243D4636F2F0E5E8C0DE78C59FEC0C3&elqTrack=true&elq=5462b344b15b4158b659c831a38c75c2&elqaid=3931&elqat=1&elqCampaignId=3832&elqak=8AF52C7352914F969B10C524F427B2649EDD7DE41834F01365B9C5FF2F50C05DADFC) What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research. [Read more](https:/contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research?elqTrackId=10E7ACA80B9507548AB995E126185B7A&elqTrack=true&elq=5462b344b15b4158b659c831a38c75c2&elqaid=3931&elqat=1&elqCampaignId=3832&elqak=8AF564964FCCC9722F57D53352CF4607EFFE7DE41834F01365B9C5FF2F50C05DADFC)  A Word From Our Sponsors [51% of Customers Want Less AI From Their Brand Experience...]( [51% of customers want less AI from their brand experience... ]( As generative AI tools evolve, what role will humanity play in your brand? And what role should it play? Find out by downloading PAN’s latest Brand Experience Report below. [Get the Brand Experience Report! »](  A Word From CMI [Ride the Wave and Save]( [Save $200* with promo code SAIL200]( The countdown is on, and the sun’s almost setting on your chance to join us at Content Marketing World, October 21-23 in San Diego. If you’re ready to dive into the latest content trends and soak up inspiration from marketing innovators, now’s the time to get your pass! Register by Friday, October 11, and save $200 with promo code SAIL200! [Soak in the savings »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]