Why You Should Plan Your 2025 Content Strategy Before Buying New Technology

mlns='> You’ll get more impact and maybe spend less. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.8.24 Connect with CMI Hi there, For many of us, it's planning and budgeting (and spreadsheets and meetings) season. If any of your budgets cover new tech purchases for 2025, you'll definitely want to read [today's article]( before making any decisions. Robert Rose explains setting a solid plan for the content experiences your organization will provide in 2025 before making tech decisions works better than the other way around. Otherwise, your tech purchase might become like the proverbial boat purchase: A hole your organization throws money into. What's on your content experience (or tech) wish list in 2025? [I'd love to know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20content%20before%20tech&elqTrackId=C20FCAF5229112D387F5709C3A9AF06C&elqak=8AF52F2285421974546B4E43F449AFA7BD5A96E1734A32F1D2EBE1E83982A7907C51). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=C43D37A462DB538D5123B4BBBE9FC821&elqak=8AF510039212BC08B329750C990469F948CEAF69097529054EAF1D4408FAEC8D2FB2) [Why You Should Plan Your 2025 Content Strategy Before Buying New Technology]( [Why You Should Plan Your 2025 Content Strategy Before Buying New Technology]( Don't let the allure (or dread) of new tools distract you from planning a rock-solid strategy focused on the content experiences throughout the buyer journeys. Then, choose the tech to support it. Robert Rose explains how. [Read more](  A Word From Our Sponsors [51% of Customers Want Less AI From Their Brand Experience...]( [51% of customers want less AI from their brand experience... ]( As generative AI tools evolve, what role will humanity play in your brand? And what role should it play? Find out by downloading PAN’s latest Brand Experience Report below. [Get the Brand Experience Report! »](  [Map Your Strategic Path to Content Success]( [Map Your Strategic Path to Content Success]( Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one. [Discover content strategy roadmap »](  A Word From CMI [Ride the Wave and Save]( [Save $200* with promo code SAIL200]( The countdown is on, and the sun’s almost setting on your chance to join us at Content Marketing World, October 21-23 in San Diego. If you’re ready to dive into the latest content trends and soak up inspiration from marketing innovators, now’s the time to get your pass! Register by Friday, October 11, and save $200 with promo code SAIL200! [Soak in the savings »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]