How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content

mlns='> And earned the 2024 B2B Content Marketer of the year honor. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.2.24 Connect with CMI Hi there, [Today's story]( contains all kinds of unexpected beats: - A former B2C CEO stepping into a B2B CMO role - A visionary reimaging of a staid conference as something akin to a hybrid of TED and Coachella - The launch of a beautifully designed print magazine along with a digital content hub - Results that prove even a century-old brand can shift audience perception with the right content strategy Less surprising? Micky Onvural, the leader behind it, won 2024 B2B Content Marketer of the Year. [Let me know what you think](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20B2B%202024%20CMOY&elqTrackId=D27201E45F1CE681F887DB1A4E04B739&elqak=8AF539F5160C32809E99A69D4FDD3368A454382C4BABA10333C218B1FB530D95D7D7). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=836EDF8CA9E3323ED9D30A13A6DFE139&elqak=8AF5F98E03DCD64C48FA5964A8EE26365F7ED8A98E260BB8C4AFBC6AE019F283080C) [How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content]( [How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content]( What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it. [Read more](  A Word From One of Our Sponsors [Map Your Strategic Path to Content Success]( [Map Your Strategic Path to Content Success [Sponsored]]( Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one. [Read more »](  A Word From CMI [The Countdown Is On]( [The Countdown Is On]( Content Marketing World is just around the corner, and the buzz is building! The amazing CMWorld community can’t wait to come together in sunny San Diego. Still on the fence? Don’t worry — you can still grab your spot October 21-23 for three days packed with new ideas and inspiration to reinvigorate your work. Use promo code COMMUNITY100 to save $100 on your conference pass when you register today! [Register now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]