Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year

mlns='> How Ally created a winning, data-informed content hub. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.25.24 Connect with CMI Hi there, Happy World Dream Day, when "people around the world declare, share, celebrate and activate their dreams," according to the associated website. By coincidence, [today's story]( highlights a leader who re-envisioned and reorganized company content to connect with the audience's dreams. Believe it or not >wink<, that approach worked. The response exceeded the organization's expectations. The project won Best Content-Driven Website in the Content Marketing Awards. And its leader, Jim Bentubo, won B2C Content Marketer of the Year. Read how it all came together, then [let me know if you have questions about the project or Jim's team](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20conversationally&elqTrackId=B6E989CF234D9A289A0A2F47CBAB1A4B&elqak=8AF58EC994280E943C9EFEA2C93BF98ED380A948531EA66F6A523D4E75812F14DAAC). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=836EDF8CA9E3323ED9D30A13A6DFE139&elqak=8AF5F98E03DCD64C48FA5964A8EE26365F7ED8A98E260BB8C4AFBC6AE019F283080C) [Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year]( [Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year]( B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line. [Read more](  A Word From CMI [The Community Choice Award Lets You Decide!]( [The Community Choice Award Lets You Decide!]( The top winners of the Content Marketing Awards have been revealed, and now you have the chance to vote for the Community Choice Award, which will be presented at Content Marketing World! Five finalists are up for a second chance at recognition — learn about them and cast your vote today. [Vote here »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]