How To Improve Data Storytelling and Gain More Support in Your Organization

mlns='> Stories work for internal audiences, too. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.23.24 Connect with CMI Hi there, One of the best storytellers I’ve ever worked with was the VP of marketing at a tech company. She wasn’t the kind of natural-born storyteller who effortlessly regales people in social gatherings. She worked for her stories — and made them work for her. Before presenting quarterly results to the CEO, she dug into the why behind the numbers and the “therefore” she recommended. She never left interpretation up to the execs — she guided them to her take. She took the same approach to steering the team. Before setting goals, she’d weave a tale about the why behind what we needed to achieve. She’d encourage us to think in stories about how we’d get there. And I know we all felt more inspired to achieve than if she’d simply presented a set of targets to hit. That VP taught me that the stories we tell within the organization are every bit as important as the ones we tell our external audiences. [Today’s article]( offers some great pointers on how to make those internal, data-driven stories even more effective. Do you use storytelling to persuade or motivate your leaders and team members? [I’d love to hear your thoughts and questions](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20story%20time&elqTrackId=B225CDBE402675F5310373242ABBF98A&elqak=8AF5F0E4F00651A1EA8AF5339A96B759A3AE6A6BDE089E8F47EEED37435419FC81CC). Meanwhile, here are some resources to inspire your tales.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2&elqak=8AF56E4E06913D986E12DAD36C0442EFA2150A7739CAC8FC6C68820140DED1BCE59B)  New: [How To Improve Data Storytelling and Gain More Support in Your Organization]( [How To Improve Data Storytelling and Gain More Support in Your Organization]( Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission. [Read More]( ICYMI: [Turn Dry Data Into Rich, Relatable Stories With These Tips]( Having so much data available to craft compelling stories is a great thing. But digging through the numbers to find compelling stories is a big challenge. Here’s how to make data the star of stories internal and external audiences will love.  Wednesday: [MasterTHIS: AI]( | 1:00 p.m. ET AI-generated content rarely wows. But other AI uses cases hold much more promise. Join this free digital event to discover the AI uses that amplify your content and marketing efforts. Topics include developing an AI strategy, using AI for personas, content ROI, and strategic approaches you can use now. Register to join live or watch on demand when you can.  Next Month: [Learn from Data Storyteller Seth Stephens-Davidowitz at Content Marketing World]( This data scientist understands the power of story (and humor): Seth Stephens-Davidowitz is a best-selling author of several books, a visiting lecturer, and a graduate of the American Comedy Institute. So, expect insights and entertainment when he takes the stage at Content Marketing World in San Diego this October. Use my code KIMCMI to save $200 when you register.    To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]