Should you stay, or should you go?

mlns='> Marketing job seekers will climb some tall fences before reaching greener pastures. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.16.24 Connect with CMI Hi there, You’ve probably heard that good marketing jobs are both hard to find and hard to hang onto these days. You may even have first-hand experience with these struggles — or know someone else who has. In CMI’s upcoming 2025 Career Outlook research, one in three marketers said their company laid off marketing employees in the last 12 months. Further, 68% believe finding a job in marketing today is more challenging than five years ago. (Look for the full report on Wednesday for some encouraging findings.) Why? Economic uncertainty is likely a contributor, causing companies to freeze hiring and employees to cling to their current roles. Heinz Marketing Founder (and CMWorld alumnus) [Matt Heinz says]( that includes people stuck working under toxic conditions. If the U.S. Fed cuts interest rates this week, Matt says it could lead to a more positive future job market. But if you’re job hunting right now, you might relate to the experiences shared by some [CMI Slack Community]( members. (Not a member? [Sign up today]( to access these conversations.) - Application efforts that result in few interviews - Side hustles to supplement smaller salary offers - Wasted time applying to “ghost jobs” — listings for jobs that don’t exist. Despite the challenges, marketers can still secure great positions. It just might take some extra legwork. Ok, maybe a LOT of legwork, judging by the effort [Heike Young]( (a 2019 Content Marketer of the Year finalist) put into securing a content leadership role at Microsoft. CMI Slack group member [Penny Gralewski]( suggests a less intense approach: “It's all about who you know, so network! Schedule coffees and lunches with colleagues. Comment on LinkedIn posts … Join webinars and virtual events to stay educated. Volunteer with non-profits to keep building your portfolio.” If you’ve been job hunting, what’s your experience been like? [I’d love to hear your stories](mailto:jodi.harris@informa.com?elqTrackId=C6EC9A6847B78DD2CA5E9F77A2CB3D07&elqak=8AF537B1F8C15D039DC66AF66998644B69F0054A788933FA2EA478F48BC550ED767E). In the meantime, here are some resources to help you thrive in your role.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=24F327B37F9E9AE2742FFD78AEF61010&elqak=8AF564881B2C4A8CA59942976A8E8D3CB1A56388238138A8F0B717A5EAFC52A5DADF)  ICYMI: [Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers]( The content job market is tough, but not impenetrable. Follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.  Tomorrow: [Marketing Job Outlook - Hot or Not? (And What To Do About It)]( | Live With CMI | 1 p.m. ET/10 a.m. PT Marketing jobs are in a state of flux. Is it the right time to step up your career or should you hang onto your current rung until the market stabilizes? Join CMI’s Amanda Subler and JK Kalinowski tomorrow, as they chat with our chief strategy advisor, Robert Rose, to preview the eye-opening results of CMI’s 2025 Career Outlook, including a look at the current job market, layoffs, AI’s impact, and more. Plus, stick around for a bonus interview with content marketer Amy Fair, who shares tips on how to make it through the good, the bad, and the ghosting in the search for a new marketing role.  Wednesday and Thursday: [Demand Generation Masterclass]( | 1 p.m. ET/10 a.m. PT Looking for better ways to build interest in your offerings? Join us for a free digital masterclass this week. We've invited experts to share their insights on maximizing ROI and attracting higher-quality leads, using AI for more efficient outreach, strengthening your demand strategies, and much more. Register now to watch live or on demand.  [Cast Your Vote for the 2024 Community Choice Award]( Congratulations to the 2024 Content Marketing Award winners! If you missed the big reveal, [watch our special ceremony on demand](. But the fun isn’t over yet: This year, you get to decide which content marketing campaign deserves top honors. Learn more about the five finalists for the Community Choice Award, then vote for your favorite by October 11. The winner will be revealed at [Content Marketing World]( October 21-23 in San Diego.   To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]