3 Sound Ideas for Building Audio Into Your Content Strategy

mlns='> Speak softly and carry a big content strategy. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.11.24 Connect with CMI Hi there, Have you ever watched a scary movie without the volume off? Or stayed in your car after you've reached your destination just to hear the end of a radio story, audiobook, or favorite song? Then you know audio engages listeners' minds in ways even video doesn't. Still, relatively few marketers take advantage of audio's potential (only 29%, according to CMI research). [Today's article]( explores some audio content options (including but not limited to podcasts) and offers advice on figuring out which ones best suit your content strategy. Are you incorporating audio into your content? [I'd love to hear about it](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20sound%20on&elqTrackId=8DD9C86DB1A1F9E3D71DE62B23A1568F&elqak=8AF527D32A639B500BD2A923DFCAA48D6A8F4C29E1BB27DE45D8B86BB3C7E364DFB5). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=836EDF8CA9E3323ED9D30A13A6DFE139&elqak=8AF5F98E03DCD64C48FA5964A8EE26365F7ED8A98E260BB8C4AFBC6AE019F283080C) [3 Sound Ideas for Building Audio Into Your Content Strategy]( Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies. [Read more](  A Word From CMI [Tomorrow: Content Marketing Awards Ceremony]( Last week, we announced the finalists for the top seven categories in the 2024 Content Marketing Awards program! [See who made the list](. Then join us as we unveil the winners in a livestream ceremony this Thursday, September 12 at 1 p.m. ET. Watch live as we recognize the remarkable achievements that are defining excellence in content and marketing. Learn who’s behind the award-winning work and let’s celebrate them together! [Attend the ceremony »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]