Which Matters More: The Story or the Storyteller?

mlns='> Don’t let founder-led marketing and other trends fool you. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.10.24 Connect with CMI Hi there, [Rose-Colored Glasses]( today starts with these bangers from Neil Gaiman: - “You shouldn’t trust the storyteller; only trust the story.” - “Writers are liars…. And yet, things need not have happened to be true. Tales and dreams are the shadow-truths that will endure when mere facts are dust and ashes, and forgot.” The bookworm in me recognizes the truth in these quotes. The content marketer in me asks, "Shouldn’t your audiences trust both?" Of course, Robert Rose thinks so, too. Read his take, then let me know what (or who) you prioritize in building trust. [I'd love to hear from you](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20never%20trust%20the%20storyteller&elqTrackId=A8C8C8E293AEE8C8CC50C47E4FDE109F&elqak=8AF559A7F4E0CB71D6BBB4703CB2B191C3B56285A7A1C487AD7FB301F6E1FA2C92FA). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=836EDF8CA9E3323ED9D30A13A6DFE139&elqak=8AF5F98E03DCD64C48FA5964A8EE26365F7ED8A98E260BB8C4AFBC6AE019F283080C) [Which Matters More: The Story or the Storyteller?]( Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both. [Read more](  A Word From CMI [This Thursday: Content Marketing Awards Ceremony]( Last week, we announced the finalists for the top seven categories in the 2024 Content Marketing Awards program! [See who made the list](. Then join us as we unveil the winners in a livestream ceremony this Thursday, September 12 at 1 p.m. ET. Watch live as we recognize the remarkable achievements that are defining excellence in content and marketing. Learn who’s behind the award-winning work and let’s celebrate them together! [Attend the ceremony »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]