Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)

mlns='> How to overcome data and organizational hurdles to personalize content. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.9.24 Connect with CMI Hi there, Organizations have talked about data-driven personalization for decades. But how many are doing it effectively? Some marketers have questioned whether [true personalization is even possible](. Consumers say they want personalization that makes their lives easier, but they also prize their data privacy. No wonder so many teams struggle to take their efforts beyond addressing customers by name in an email. Get it right, though, and you stand to earn new customers and solidify their loyalty, says Zontee Hou, author of Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. Close collaboration between marketing and data analytics/data science teams is one of the most critical factors in getting it right. Zontee explains what that should look like (along with other ways to improve your data collection and use) today. Have you found an effective way to personalize content and recommendations? Or are you struggling? [I’d love to hear your thoughts and questions.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20data-driven%20personalization&elqTrackId=F61EEE809E4524A601DA7F4144399C83&elqak=8AF5F46FC5F19399BD6B7A39CDF029354AEF1238AD53F5E6AC7061532692D5003B65) Meanwhile, here are some resources to help you with your data-driven work.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2&elqak=8AF56E4E06913D986E12DAD36C0442EFA2150A7739CAC8FC6C68820140DED1BCE59B)  New: [Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)]( You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way. [Read more]( ICYMI: [How To Get Your Audience To Give Their Data for Personalized Content]( How do you convince your audience to trade personal information for content? Help them see how it benefits them. These tips will help you do that.  Wednesday Webinar: [From Story to Success: Leveraging Digital Storytelling for Brand Growth]( | 2 p.m. ET/11 a.m. PT You know storytelling is a powerful way to connect with your audience. But mastering the art of storytelling and balancing it with search engine optimization isn’t easy. The experts in this webinar will share advice on crafting stories that attract, captivate, and convert. Reserve your spot today to learn more about stories that make an impact.  Thursday Livestream: [Top Content Marketing Award Winners Revealed]( | 1 p.m. ET/10 a.m. PT Join us to find out [which of the finalists]( won in the top seven categories of the 2024 Content Marketing Awards program. Watch live to learn about the remarkable work defining excellence in content and marketing and the teams behind it or catch it on demand when you can.    To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]