They won’t believe their eyes!

mlns='> But what does virtually undetectable image manipulation do to trust? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.26.24 Connect with CMI Hi there, Last week’s [article about the Pixel 9’s Magic Editor]( in The Verge has me feeling all kinds of ways. Unnerved. Intrigued. Worried. Curious. Unnerved by the implications that everyone with a phone now has access to the power to manipulate reality via pictures that, to quote the article, “are extraordinarily convincing, and … extremely f#@!ing fake.” (I bleeped the profanity.) Intrigued by how creative content and marketing folks might use this new power in the ongoing struggle to grab attention in ways that deepen rather than squander trust. Could you use a surprising, funny, or shocking manipulated photo to grab attention — and then tell a story about its creation, its point, its raison d’être that would deepen audience trust? Would you? Should you? Worried about what less transparent and less ethical uses of that power will do to people’s willingness to trust what they see (and hear — that’s why CMI discloses the use of AI voice “clones” of writers). As the article notes, manipulation of otherwise realistic photos isn’t new. (Neither is visual clickbait). But it’s never been so easy for so many people to do with such convincing results (e.g., no weird blurs, extra fingers, or misaligned body parts to tip people off). And I’m curious what you think: Is this AI advancement a [powerful tool to grab attention](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20Powerful%20tool%20for%20attention&elqTrackId=27723E43019BE8AEBAEF9837EC013B5A)? Or a [slippery slide to a trust-no-one world](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20Trust%20no%20one&elqTrackId=A6D016FB961A3449A1EA1FF2251758DB) ? No one has the answers today. I look forward to hearing your thoughts. Meanwhile, here are some resources to help you have a genuinely successful week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [Attention vs. Trust: Which Should Content Marketers Prioritize?]( This Rose-Colored Glasses column from February feels eerily prescient now. Robert Rose explains the tricky interplay between trust and attention, why you need both, and how to get them.  Wednesday Webinar: [Content Strategy Mini Workshop Part 2]( | 1 p.m. ET/10 a.m. PT If you missed this Wednesday’s content strategy check-in, don’t worry — it’s not too late. Join us this Wednesday as featured speaker Erika Heald shares her toolkit for bringing your content strategy to life. Register free for sessions from Erika and other experts.  This October: [Tackle AI Strategies at Content Marketing World]( There’s no one I’d trust more to work through questions of AI strategy than the thinkers and doers at Content Marketing World. At CMWorld 2024, you’ll find an entire conference track on AI in Marketing packed with advice on strategies, tactics, tools, and use cases for integrating AI into your content and marketing work. [Explore the AI track]( then sign up to join us October 21-23 in San Diego, CA. Use my code — KIMCMI — to save $200 when you register.    To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]