The New Facts About Your Owned Media Strategy

mlns='> Is owned media on its way out? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.6.24 Connect with CMI Hi there, How's your content strategy holding up? Are you feeling the effects of AI search and other zero-click SERP features, social media algorithm changes, and the worsening deluge of AI-generated content competition? These trends are no joke. Some industry observers even question whether publishing content on an owned-media strategy still makes sense. Robert Rose explains why it does — with a caveat: But you'll have to offer more than basic information. [Read his thoughts]( then let me know if you're spending more time on owned or rented channels these days. [I'd love to hear from you](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20Owned%20or%20rented?&elqTrackId=2D3E244B44075BEB7D7742DDBDA79232). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [The New Facts About Your Owned Media Strategy]( Some people say owned media strategies are dead. They’re wrong about that. But they’re right that just-the-facts content will no longer bring people to you. Your content experience has to lead people to care. Here’s how to do it. [Read more](  A Word From Our Sponsors [Campaigns Made From Visuals on the Internet in 5 Steps]( Learn how to create impactful campaigns with internet-sourced content using this five-step guide. Perfect for marketers looking to enhance their digital strategy. [Boost your campaigns – Download now! »](  [Discover 10 Essential Tips for Data-Driven Content Marketing]( Thanks to AI, any marketer can quickly create content in minutes. But will it resonate with your audience? Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust. [Get the tips »](  [The Gen AI Decision Maker's Guide for Marketing]( Want to empower your team to work smarter, not harder with gen AI? This guide covers top use cases, security features you can’t overlook, and questions to ask any vendor before buying. [Get the guide »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]