Don’t Start an Original Research Project Before Answering These 8 Questions

mlns='> Answer before you ask. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 7.24.24 Connect with CMI Hi there, Pop quiz time: Name a content project that can help you achieve all of these benefits: - Earned media mentions - Reputable backlinks - Social media mentions - Raw materials for many months’ worth of content If you answered "original research," you passed. Congratulations! But do you understand what goes into a well-executed research project? After reading [today's article]( you will. (BTW, I'm open to entertaining other answers. [Let me know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20pop%20quiz%20alternate%20answers&elqTrackId=38AEA300474B9916F4E4A17B6202D236) if you guessed something different.) [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Don’t Start an Original Research Project Before Answering These 8 Questions]( Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions. [Read more](  A Word From One of Our Sponsors [[Webinar] Top Marketing Gen AI Use Cases Driving the Most Impact]( Join Grammarly on July 24 and get the tools to measure your marketing team’s AI readiness, identify the best use cases, and lay out the path to confidently upskill your marketing team. [Register now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]