Surprising Search Behavior Teaches This Important Lesson

mlns='> Guess who's winning the Google search game. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 7.12.24 Connect with CMI Happy Friday! If driving content discovery through search feels more like a risk than a sure thing, this might be why: Google makes the rules — and it wants to win. Here's proof: A new SparkToro study finds that 37% of Google searches are satisfied through a single, zero-click session, and nearly 30% of the clicks that do happen lead off to another Alphabet-owned property. So, if search is increasingly gamed in Google’s favor, are there still ways marketers can beat the odds? Robert Rose thinks so. He explains how in [today’s article](. [Let me know]( if his recommendations might improve your chances of finding success.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Surprising Search Behavior Teaches This Important Lesson]( How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year. [Read more](  A Word From CMI [Do You Understand Your Target Market?]( Join us on July 24 for The State of Marketing to Marketers 2024 webinar. Robert Rose and other marketing leaders will dive into CMI's latest research, exploring what's working and what's not in B2B marketing today. Discover actionable insights to elevate your content marketing strategies for the second half of the year. Don't miss out — register for free today! [Register here »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]