Pack a Bigger Punch Writing Character-Limited Descriptions and Posts

mlns='> The most important short content isn't on TikTok. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 7.10.24 Connect with CMI Hi there, "I have made this longer than usual because I have not had time to make it shorter." You've likely heard or read some variation of that quote more than once. That's because almost everyone who has ever written anything knows the truth: Shorter doesn't mean easier. Yet many of us save the short bits for last or hurry through these elements. But they're often the things that exist to draw people into your more substantial content. Try the advice in [today's article]( to make every word count when every word counts. [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Pack a Bigger Punch Writing Character-Limited Descriptions and Posts]( Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? [Read more](  A Word From CMI [Do you understand your target market? Do you know what they want?]( Join us on July 24 for The State of Marketing to Marketers 2024 webinar. Robert Rose and other marketing leaders will dive into CMI's latest research, exploring what's working and what's not in B2B marketing today. Discover actionable insights to elevate your content marketing strategies for the second half of the year. Don't miss out — register for free today! [Register here »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]