How To Take the All-Important Second Step in Your Content Strategy

mlns='> Find the courage to commit to your content vision. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 7.2.24 Connect with CMI Hi there, What part of starting a new content project do you consider the most challenging? Coming up with the new approach (and getting it approved and funded)? Or figuring out how to do the work once you've gotten the OK? As Robert Rose writes today, many teams struggle with the second step — turning the vision into reality. And he offers [his suggestions for finding the courage to commit](. I'm curious about how you prepare yourself (and your teams) for major changes. [I'd love to hear your tips](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20courageous%20commitment&elqTrackId=F8B6FC86B91AE5A819558A63D24A5D8A). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Take the All-Important Second Step in Your Content Strategy]( Getting buy-in for a new content marketing strategy isn’t easy. But once you’ve done it, the hard part really begins — doing the work. Try this process to move out of overwhelm and toward your content vision. [Read more](  A Word From One of Our Sponsors [Unlock the Secrets to Success With The Definitive Guide to Planning a New Content Initiative]( Discover the ultimate roadmap to content success! The Definitive Guide to Planning a New Content Initiative reveals key strategies and practical tips for planning impactful content initiatives that drive engagement and growth. [Download now! »](  A Word From CMI [Content Marketing World: 2024 Agenda Now Live]( We’re excited to share that the Content Marketing World 2024 session lineup is now available! Get ready for 100+ sessions designed to keep you at the cutting edge of content and marketing trends. This year’s program is your toolkit to supercharge your strategies and spark new ideas that will transform the way you approach your work. Explore the agenda, then register to join us October 21-23 in San Diego, CA. [View the agenda »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]