Out with the old?

mlns='> What to do with years of aging content [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 7.1.24 Connect with CMI Hi there, Anyone paying attention to the news is likely debating some interesting questions: How old is too old? When is it time to cut ties with the past? That’s (at least in part) because Paramount Global last week [dropped decades of archived content]( from CMT.com, ComedyCentral.com, MTVNews.com, and TVLand.com in favor of “more streamlined versions” of their sites. And, of course, pushing people to the paid Paramount+ streaming service, though not all the previously available clips live there. And people cared. Lively conversations ensued among fans and creators on [Hacker News]( [Reddit]( and [social platforms](. MTVNews.com’s founding editor wrote a piece calling the content loss [a tragedy](. This comment struck me: “History needs stewards, not owners. Whoever legally owns the archive does not legally own the history, even if they own the creative work of thousands of writers, editors, producers and more.” Sure, you can find any number of articles about what to do with aging content. Most, including [this one]( from the always thorough and helpful Andy Crestodina, recommend updating work that remains relevant but could be improved to be more current or useful. [Views differ]( on whether to keep or delete the rest. But what about keeping content around for the sake of history? How do you know if something you produced two years ago will matter to people looking at the history of your company, industry, or topic years later? What nuance of history might you lose when recycling a URL for an updated piece on the same subject? CMI maintains a [research archive]( with an eye to the historical record, but we update, recycle, and redirect older articles (like our annual predictions pieces) to newer ones. But I’m curious how you approach your content archive and what questions you wrestle with as you do. [I’d love to hear your thoughts.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20are%20oldies%20goodies&elqTrackId=DC6D286289EF74F5F45D4B813B3A26E0) In the meantime, here are some resources to help you stay up to date this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference]( Not everything your content brand produces will be (and remain) as adored as old episodes of The Daily Show and Kurt Loder’s interviews with rock stars. But why not aim high? Robert Rose explains what it takes to produce content classics.  This week: [Browse the Agenda for Content Marketing World 2024]( This year’s program, packed with more than 100 sessions, will spark new ideas to transform the way you approach your work. Explore the agenda, then register to join us this October in San Diego, CA.    To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]