What Should Agencies Do in a Flat-Growth Year?

mlns='> Marketers face evolving agency world. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.28.24 Connect with CMI Happy Friday! Did you watch Mad Men? It painted an alluring picture of agency life, but also showed the reality behind the glamor: Keeping Sterling Cooper afloat was a constant struggle for its principals — and Don Draper never had to contend with competition from AI or in-house content studios. AdAge’s 2024 Agency report finds the absorption of these changes (and others) is taking a toll on agencies’ organic revenue growth. Can agencies — big or small — find new ways to survive in this marketplace? Tune in for [Robert Rose’s perspective]( then [let me know your view](mailto:jodi.harris@informa.com?elqTrackId=4962BD6A756370FB3334BD2D02CB5BF2).  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [What Should Agencies Do in a Flat-Growth Year?]( Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now. [Read more](  A Word From One of Our Sponsors [Unlock the Secrets to Success With The Definitive Guide to Planning a New Content Initiative]( Discover the ultimate roadmap to content success! The Definitive Guide to Planning a New Content Initiative reveals key strategies and practical tips for planning impactful content initiatives that drive engagement and growth. [Download now! »](  A Word From CMI [Content Marketing Certification: Last Chance to Save!]( Good news — it's not too late to save 20%! With the deadline extended until tonight, you still have time to take advantage of the discounted [CMI x AMA Content Marketing Certification]( and embark on a journey of discovery and professional growth. Use code EXPLORE20 to save 20% and start elevating your content marketing expertise today. [Enroll now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]