Why Brand-Building Matters, Even When You Can’t Measure It

mlns='> Yes, you need a content and marketing long game. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.25.24 Connect with CMI Hi there, Studies prove that exercise is good for long-term health. But it's tough to track how much each walk, run, weightlifting session, etc., contributes to a person's improved health. Does that mean people shouldn't exercise? Of course not. Similarly, businesses know that relationship-building and brand awareness activities matter to long-term success, Robert Rose says in today's column. So why do they insist on quantifying the impact of each activity on the business’s long-term health? The challenge lies in getting your business leaders to understand that argument. Give it a read and [let me know what you think](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20long-term%20health&elqTrackId=D25531615FF72D91610C44F62F477A16). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Why Brand-Building Matters, Even When You Can’t Measure It]( If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers. [Read more](  A Word From One of Our Sponsors [Unlock the Secrets to Successful Content Initiatives with The Definitive Guide to Planning a New Content Initiative]( Discover the ultimate roadmap to content success! The Definitive Guide to Planning a New Content Initiative reveals key strategies and practical tips for planning impactful content initiatives that drive engagement and growth. [Download now! »](  A Word From CMI [20% Off Content Marketing Certification | Deadline Extended Until Friday]( It’s not too late to save 20% on the [CMI x AMA Content Marketing Certification]( program. If you’re ready to sharpen your skills and explore new horizons in your marketing career, enroll by Friday with code EXPLORE20. [Start your journey »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]