Is this OK?

mlns='> Generative AI raises serious sustainability questions. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.24.24 Connect with CMI Hi there, Do you work for a company that: A. Is encouraging you to use generative AI B. Has sustainability goals and programs C. Both A and B D. None of the above If you answered C, how do you feel about this recent [Washington Post article]( (free registration required)? The gist: AI power needs are so great that “some worry whether there will be enough electricity to meet them from any source.” The article notes that to meet these power needs: - Microsoft is trying to solve atomic fusion - Other companies are exploring attaching small nuclear reactors to computing centers - The use of fossil fuel power (including coal) is increasing Yes, tech companies say they’re still committed to clean energy and that AI can contribute to solving power grid efficiency and finding climate change solutions. But, like everything having to do with sustainability, it’s complicated. Sure, searching Google, trading ideas with colleagues on Slack or Zoom, and writing a draft in Microsoft World all consume power. But, as the article notes, the International Energy Agency estimates that a ChatGPT-powered search takes nearly 10 times the electricity as a Google search. Does knowing this change your feelings about using generative AI for brainstorming or other tasks that have less power-hungry alternatives? Or are your feelings about gen AI complicated, too? (You certainly wouldn’t be alone, [according to new research]( No matter how you feel about it, there’s a decent chance you (or someone on your team) will have to answer audience questions about your organization’s stance on issues one day. Do you worry about the sustainability of generative AI? Does the organization you work for? [I’d love to hear your thoughts.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20AI%20power%20up&elqTrackId=29BE935688A0F4DA2CB0D2385AA980EC) In the meantime, here are some resources to help you sustain your work this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [How To Get Unstuck With Generative AI in Your Content and Marketing]( You may not have a say in whether your organization implements generative AI technology or not. But this article can help you prioritize where and how to deploy it. (Spoiler: Don’t fall for efficiency claims.)  Tuesday Livestream: [Can We Really "Measure" Marketing Anymore?]( | 2 p.m. ET/11 a.m. PT Measurement remains a top challenge for marketers. And changes in cookie tracking, search, and social media will only make it harder. Join us for a lively conversation with the one-and-only Rand Fishkin, cofounder of SparkToro, to find out why old-school approaches won’t work anymore and what to do instead. (And, yes, we’ll ask about the Google leak.) Attend live to ask Rand and hosts Amanda Subler and JK Kalinowski your questions. Or watch it on demand when you can.  Thursday Webinar: [Demand Excellence: A Revenue Leader’s How-To Guide for Sculpting Accountability]( | 1 p.m. ET/10 a.m. PT In this no-nonsense conversation, CEOs and other revenue leaders will get an actionable plan to instill a culture of unwavering accountability that puts their organizations on a path to high performance. If you’re a team lead, this session will help you lead with assertiveness and integrity through challenging times. Register to watch live or on demand when you can.  This Week: [20% Off Content Marketing Certification]( | Deadline extended until Friday It’s not too late to save 20% on the CMI x AMA Content Marketing Certification program. If you’re ready to sharpen your skills and explore new horizons in your marketing career, enroll by Friday with code EXPLORE20.   To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]